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A Trip Through the Sales Funnel
Kim wants to purchase a crib for her newborn daughter. She works a lot, so she’s dreading being shown model after model by an overeager salesperson at the store. To save time, Kim figures she’ll pick...
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Benefits vs. Features: Sell the Hole, Not the Drill
Everyone loves buying things. At least, I know I do. Just last week I bought a sweet new camera. When I showed my best friend and partner in crime, the first thing he asked was “Why would you buy that...
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5 Steps to Branding Like a Kardashian
If you know me at all, you know I’m a proud Kardashian fan. But even if you don’t like them, you have to admit that the Kardashian name is the pinnacle of branding. A masterpiece, if you will. When...
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Sales Funnel Cake: A Revolutionary Marketing Model
We’re about to blow your mind. Are you ready? Recently, you took a trip with Kim down the Sales Funnel. The customer journey has always been seen as a simple funnel. Draw people in, educate them,...
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Use Color Psychology to Make Everyone Love You
Color psychology. This is something that is so simple once you take time to understand it. People have studied colors for perhaps thousands of years. Colors evoke certain emotional and physical...
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Google My Business: What It Is and Why You’ll Use It
No, I’m not telling you to Google “My Business.” My Business is Google’s exciting new tool for small businesses. It pools all of Google’s many services into one platform. Now, if you want to manage...
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What is PPC? “Party Planning” Your Ad Campaign
I really hope you are an Office geek like I am. If not, watch this and appreciate what I did there. Now backtrack, because PPC is not really the Party Planning Committee. At least not in this office,...
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The Glory of Tier 2 Search Engines
What is a tier 2 search engine? Let me Google that… Or, maybe I’ll search for it on eZanga.com. Ever since Yahoo! started using Bing to fulfill their searches in 2009, Google and Bing became the two...
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How To Sell Without Selling (Infographic)
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales is an...
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Click Fraud: An Unnecessary Evil
Google defines evil as “profound immorality, wickedness, and depravity.” Go ahead, Google it. That’s what it says. Now maybe calling click fraud evil is a bit of a stretch. But it’s definitely awful...
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Important Lessons from Comcast’s Customer Service Disaster
It’s viral. Comcast messed up. They have a classic customer service crisis on their hands. If you haven’t heard yet, it’s pretty entertaining. You can listen here: Essentially, instead of cancelling...
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Cookies: More Than Your Favorite Treat
I’m told I make the best cookies. But this article isn’t about baked goods, unfortunately. Cookies, the kind you find on your computer, often get a bad rep. We’ll get into why in a moment. But before...
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What Makes People Click and Convert [Infographic]
Ever notice those giant SUBSCRIBE buttons? Those, among many other buttons, are calls-to-action. Also known as CTAs, these buttons lead each person to make a decision. That decision could be to...
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Top 10 Titillating Tier 2 Advertising Tips
Tier 1 advertising networks are essentially Google, Bing, and Yahoo. Any other search engine falls into tier 2. They may not get the most traffic (Google and Bing take up 96% of all search, anyway),...
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Keep Calm and Use AdWords Scripts
I told myself I’d never use that meme. I have disgraced myself and my family. But moving on, you may have seen our recent articles on PPC advertising, tier 2 search engines, and click fraud. I mean,...
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Using Covert Ops to Spy on Your Competitors’ PPC Campaign
Time to break out your inner 007. Today we’re taking a look at your competition’s PPC tactics. Think of yourself as like a WWII spy, but instead sitting in your comfy house doing something relatively...
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We’re Going Google Shopping
“Get in loser, we’re going shopping.” – Regina George, PhD This past week, I’ve been on a shopping binge. Not necessarily a buying binge. Just a shopping one. I’ve come across dozens of things I don’t...
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The Many Jobs of Your Personal Brand [Infographic]
Have you ever taken a few moments to consider what it’s like to own a business? Consider the myriad of work that goes into it. Publicity, inventory, networking, client relations, marketing,...
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Using Exact Keywords To Boost Your PPC Campaign
PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We discuss PPC campaigns quite often...
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Using Exact Match Keywords To Boost Your PPC Campaign
PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We discuss PPC campaigns quite often...
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